Notebook
Thinking out loud
Notes on websites, gyms, design and how it all fits together.
- 22 April 2026Pricing
How much does a gym website cost in 2026
From €400 for a template to €5,000 for a premium brand site. We break down what you actually get at each tier — and when you're paying for a dumpster fire.
7 min read - 12 March 2026Stack
Why WordPress is the wrong tool for a gym
It takes two hours to stand up. It'll take two years to bury you. Here's why a fitness portal deserves its own codebase.
6 min read - 22 February 2026Design
5 signs your website is hurting your gym — and you don't know it
You get three seconds of first impression. If your site doesn't deliver, you lose people before they even know you. Here are five things that silently kill the business.
4 min read